Disney's marketing campaign for Tron is one of the biggest I have ever seen them do. When Wall-e came out I couldn't find a Wall-e toy until months after the film opened, and that's including the Disney Store. There has been a Tron section at the Disney Store close to my house for over a month. They have every Tron toy or shirt you could want.
It has me thinking, is Tron really going to be that big of a hit? The first movie was a box office flop that eventually built up a cult following. I doubt the same advertising money would be spent on a Howard the Duck sequel. Walt Disney World has Tron monorails and Disney's California Adventure has the ElecTronica show. Rumor has it there is also a third movie planned.
Bobby Hunderds even went to a Tron pop up shop where they had Tron/Hurley apparel on display:
This brings me to my second question. Why did the original Tron not get a special DVD release before the sequel opened? Tron has not been released on DVD since 2002, you'd think they would re-release the original version so people new to the films would understand the concept. The trailer basically explains it all to you but still why not a new DVD or Blu Ray release? It's not like Disney did not have time to get it together.
My opinion is they do not want people seeing the old Tron. Who is the target audience for this film? I'd say teens and nerds. You already have the nerds excited for it because they all love the original Tron. If you show a 16 year old kid the original Tron he's going to laugh at the computer graphics and not want to see Tron Legacy (remember the original was a box office flop) I think Disney is taking their chances with showing this awesome new Tron trailer and keeping the original tucked away in the vault until they see how the Tron Legacy does at the box office. That way if the sequel is a success "If you loved Tron Legacy you'll love the original!" "See how it all started" "Relive the magic"......
What do you think? (For the record I'll be there opening day to see it)